NASCAR continued to run at North Wilkesboro until 1996 when the track was sold. On January 1, 1996, the fifty percent interest in North Wilkesboro Speedway owned by the Staley family had been sold to racetrack developer and promoter Bob Bahre, owner of New Hampshire Motor Speedway. Mike Staley said that selling the track was very painful but it was the only choice he had. Bahre and Bruton Smith, who both already owned several NASCAR circuits, announced their intent to use the spring and fall race dates for their own tracks citing North Wilkesboro Speedway’s age and lack of modern amenities.
The 1996 Tyson Holly Farms 400 was the last Winston Cup Series race was held at the track. . This was the last Cup to have fewer than 40 cars start. 8 drivers would lead laps in the race with Jeff Gordon leading most of the event with 207 laps up front. Gordon won the race, in front of a record crowd, over runner up Dale Earnhardt. Ever car that stated this race was running at the finish. Most of the fans remained in the stands long after the race was over holding on to memories of the track.
The Track was reopened briefly from 2010-2011 playing host to the USAR ProCup Series and the ASA Late Model Series.
The final race was held on May 9, 2011.